In Sales We Trust

The increase of online sales is proof that some products can basically sell themselves. Plus the additional information and product reviews that are available online can help guide the consumer down the right path. These websites are ideal for items such as outdoor lanterns, Belgium waffle makers, futons, etc. However when it comes to a major purchase, such as flooring for your home, one might want a trusted salesperson.

Now it is apparent that not all sales people are created equal. We have all been to a store before and have been attacked by a pushy salesperson. Our only line of defense is to run away. However, if it is a good salesperson that knows their products and services then we are saved. The trick is to make sure it is a good sales person, otherwise it is a waste of everyone’s time.

The salesperson should first ask questions about what type of flooring the clients are exploring, what areas of the house are being remodeled, and what types of benefits are expected from the new flooring. The salesperson should have a wide base of knowledge and experience on all types of flooring. They should outline the pros and cons of different styles with regards to the consumer’s budget. They should answer questions without overloading the customer on technical information that is not necessarily relevant. Mr and Mrs Smith think they want solid hardwood flooring in their new laundry room/mudroom. The salesperson should educate the Smiths on the benefits of engineered hardwood or an even better choice would be waterproof luxury vinyl plank or porcelain tile. They should listen to the customers concerns and address possible solutions. The salesperson should be most concerned with what would be best for Mr and Mrs Smith, and not how big the purchase price is going to be. Salespeople are usually a trusted source for information. They have been trained by manufacturer representatives on these products, they have seen these products being installed, and they have received feedback from the consumer after the installation. They know which products have worked in certain areas and which have failed. They know what types of flooring are best for certain lifestyles versus others. For example a family of five with two great danes and two cats will require a different flooring than a retired couple with no pets. The trusted salesperson will make sure it is the right choice for the customer’s needs. We should not give up on salespeople. They are our personal educated advisers throughout the sale and long afterwards. Visit EF Marburger Fine Flooring and put our salespeople to the test!


Bark up the right tree

So which Oak is right for you? The growing popularity of European Oak has people wondering what to buy for their home. European Oak is a beautiful floor and extremely versatile. But what are the differences between the two oaks?
American oak flooring typically has much larger grain and growth rings in its boards and a much lighter tone compared to European Oak Flooring. Due to the amount of different variations there are of American Oak, the boards also tend to have more of a color variation across them.
European Oak is typically light to dark brown in color and is a particularly hard, strong, and heavy wood. One of the major benefits of European Oak is that it doesn’t expand and contract to any great extent. It is a sought after flooring option because it is so hard wearing as well as stunningly good looking. Because the sap wood in European Oak tress is relatively thin, you can typically expect to find long lengths and wide widths.

Another significant difference is that American Oak is generally prefinished or site finished with a polyurethane finish. This would need to be sanded down and refinished if there are significant scratches. European Oak on the other hand is usually finished with a natural oil finish. An oil finish penetrates the wood fibers to harden them while not altering the natural beauty of the wood. With no visible film on the surface. They are easy to care for and are repairable. An oiled floor never needs to be sanded, only regular applications of a maintenance oil are necessary to nourish the wood and bring the luster back.

In addition, the oak can be installed as a wall covering too. It warms up a room and adds texture and interest to a plain wall. Consider it instead of wall paper, paint, or tile.

Visit EF Marburger Fine Flooring for details!


New Year Floor Trends

With the new year comes new design trends and new flooring options. Here is what we are going to see in 2018…

Still popular are the wide plank matte finish hardwood floors. Weathered and distressed looks will still be in high demand along with neutral palettes. Dark wood flooring is still around, but the blondes, whitewashed, taupes and grays will dominate the market.  They are easier to maintain and create an airy natural appearance. We will see a rise in oil rubbed hardwoods versus aluminum oxide finishes as well. This will also contribute to the matte appearance that is on the upswing.

For tile, 2018 brings more bold patterns, interesting shapes, and textured finishes. Gone are the 12×12 beige tiles and here are the 10” hexagonal tiles and 6”x48” planks. Colors will be similar to that of the hardwoods. We will see lighter breezier colors such as the white washed, taupes, and grays. Wood looking tile will continue to be liked by many. Another new look is the 8×8 square accent concrete tiles with bold geometric patterns. These unique tiles can revive any boring bathroom.

Carpet is still around but more exciting than ever. Thanks to technological advancements, the patterns are more striking, the colors are more vivid, and the softness and durability is unbeatable compared to yesterday’s carpet. Waterproof carpets and stain resistant carpets are all the rage for bedrooms, family rooms and area rugs.

Last but not least we have  waterproof vinyl flooring. These products are still a great choice to do your whole house in. The look and feel of these planks are so similar to real wood that most people don’t realize that it isn’t. And they can go in bathrooms, laundry rooms, kitchens, basements, family rooms etc.  They are similar in color and width to the hardwoods and we will see many more new designs come out this year.

2018 will bring an earthy natural palette as a back drop to bold bright accents. Let your new flooring be the canvas in which to paint your new style. Now is the time to update!


Remodeling – EF Marburger Style

Thinking about doing more to your home than changing the flooring. Let us help! EF Marburger Fine Flooring now has a remodeling division that can finish your basement, change the footprint of your master bath, or add on a sunroom. We now offer free estimates, layouts, and design consultations with our very own renovation specialist. Let us create a lower level bathroom, knock out a wall to open up your kitchen, or add on a paver patio and fire pit!

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Fall Flooring Fashion

As the summer is winding down and kids are going back to school, now is the perfect time to start those home projects. Flooring can take a beating in the summer months. Muddy paws and feet, wet swim suits, sand, dirt, play dates and get togethers are just a few of the contributing factors that can age any floor. Fall is the perfect window to replace your flooring before the holidays. Here are some of the trends we are seeing in today’s industry:

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Do the water proof flooring options hold water???

The latest news in flooring options has leaked out…Waterproof flooring, also known as WPC.

The “w” stands for wood, but the fact is the majority of WPC-type products entering the market today do not contain wood. WPC is a composite material made of thermoplastics, calcium carbonate and wood flour. Extruded as a core material, it is marketed as being waterproof, rigid and dimensionally stable. They can also be called enhanced vinyl plank, engineered luxury vinyl flooring and waterproof vinyl.

The designs are as unique and beautiful as natural wood and stone.
WPC is perfect for bathrooms, kitchens, laundry rooms, basements, dining rooms, and kid’s rooms.

Coretec was the original creator and there have been several to trickle in such as Armstrong Luxe. More manufacturers will be flooding the market with this game changing innovation as well. Shaw Floors, for example, brands its Floorté as enhanced vinyl plank with an “improved formulation” that gives it greater density than WPC. Mannington’s new Adura Max is an enhanced vinyl plank the company is touting as the “quietest product on the market.”

Another waterproof option that has floated in is Shaw’s LifeGuard carpet. It has a complete waterproof backing attached. Ideal for pets, kids, and everyday life. LifeGuard is a carpet protection system that covers the entire product, from face fiber to backing, according to the company.

Carpets featuring LifeGuard are treated with Shaw’s patented R2X Stain and Soil Resistance Protection, while a patented 100% thermoplastic commercial-grade backing provides a moisture barrier that is highly resistant to liquids soaking into the carpet padding and sub-floor. It has a soft and luxurious feel as well.
So it seems that the waterproof flooring options are here to stay. So get on board and check them out!