In Sales We Trust

The increase of online sales is proof that some products can basically sell themselves. Plus the additional information and product reviews that are available online can help guide the consumer down the right path. These websites are ideal for items such as outdoor lanterns, Belgium waffle makers, futons, etc. However when it comes to a major purchase, such as flooring for your home, one might want a trusted salesperson.

Now it is apparent that not all sales people are created equal. We have all been to a store before and have been attacked by a pushy salesperson. Our only line of defense is to run away. However, if it is a good salesperson that knows their products and services then we are saved. The trick is to make sure it is a good sales person, otherwise it is a waste of everyone’s time.

The salesperson should first ask questions about what type of flooring the clients are exploring, what areas of the house are being remodeled, and what types of benefits are expected from the new flooring. The salesperson should have a wide base of knowledge and experience on all types of flooring. They should outline the pros and cons of different styles with regards to the consumer’s budget. They should answer questions without overloading the customer on technical information that is not necessarily relevant. Mr and Mrs Smith think they want solid hardwood flooring in their new laundry room/mudroom. The salesperson should educate the Smiths on the benefits of engineered hardwood or an even better choice would be waterproof luxury vinyl plank or porcelain tile. They should listen to the customers concerns and address possible solutions. The salesperson should be most concerned with what would be best for Mr and Mrs Smith, and not how big the purchase price is going to be. Salespeople are usually a trusted source for information. They have been trained by manufacturer representatives on these products, they have seen these products being installed, and they have received feedback from the consumer after the installation. They know which products have worked in certain areas and which have failed. They know what types of flooring are best for certain lifestyles versus others. For example a family of five with two great danes and two cats will require a different flooring than a retired couple with no pets. The trusted salesperson will make sure it is the right choice for the customer’s needs. We should not give up on salespeople. They are our personal educated advisers throughout the sale and long afterwards. Visit EF Marburger Fine Flooring and put our salespeople to the test!

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Bark up the right tree

So which Oak is right for you? The growing popularity of European Oak has people wondering what to buy for their home. European Oak is a beautiful floor and extremely versatile. But what are the differences between the two oaks?
American oak flooring typically has much larger grain and growth rings in its boards and a much lighter tone compared to European Oak Flooring. Due to the amount of different variations there are of American Oak, the boards also tend to have more of a color variation across them.
European Oak is typically light to dark brown in color and is a particularly hard, strong, and heavy wood. One of the major benefits of European Oak is that it doesn’t expand and contract to any great extent. It is a sought after flooring option because it is so hard wearing as well as stunningly good looking. Because the sap wood in European Oak tress is relatively thin, you can typically expect to find long lengths and wide widths.

Another significant difference is that American Oak is generally prefinished or site finished with a polyurethane finish. This would need to be sanded down and refinished if there are significant scratches. European Oak on the other hand is usually finished with a natural oil finish. An oil finish penetrates the wood fibers to harden them while not altering the natural beauty of the wood. With no visible film on the surface. They are easy to care for and are repairable. An oiled floor never needs to be sanded, only regular applications of a maintenance oil are necessary to nourish the wood and bring the luster back.

In addition, the oak can be installed as a wall covering too. It warms up a room and adds texture and interest to a plain wall. Consider it instead of wall paper, paint, or tile.

Visit EF Marburger Fine Flooring for details!

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New Year Floor Trends

With the new year comes new design trends and new flooring options. Here is what we are going to see in 2018…

Still popular are the wide plank matte finish hardwood floors. Weathered and distressed looks will still be in high demand along with neutral palettes. Dark wood flooring is still around, but the blondes, whitewashed, taupes and grays will dominate the market.  They are easier to maintain and create an airy natural appearance. We will see a rise in oil rubbed hardwoods versus aluminum oxide finishes as well. This will also contribute to the matte appearance that is on the upswing.

For tile, 2018 brings more bold patterns, interesting shapes, and textured finishes. Gone are the 12×12 beige tiles and here are the 10” hexagonal tiles and 6”x48” planks. Colors will be similar to that of the hardwoods. We will see lighter breezier colors such as the white washed, taupes, and grays. Wood looking tile will continue to be liked by many. Another new look is the 8×8 square accent concrete tiles with bold geometric patterns. These unique tiles can revive any boring bathroom.

Carpet is still around but more exciting than ever. Thanks to technological advancements, the patterns are more striking, the colors are more vivid, and the softness and durability is unbeatable compared to yesterday’s carpet. Waterproof carpets and stain resistant carpets are all the rage for bedrooms, family rooms and area rugs.

Last but not least we have  waterproof vinyl flooring. These products are still a great choice to do your whole house in. The look and feel of these planks are so similar to real wood that most people don’t realize that it isn’t. And they can go in bathrooms, laundry rooms, kitchens, basements, family rooms etc.  They are similar in color and width to the hardwoods and we will see many more new designs come out this year.

2018 will bring an earthy natural palette as a back drop to bold bright accents. Let your new flooring be the canvas in which to paint your new style. Now is the time to update!

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Remodeling – EF Marburger Style

Thinking about doing more to your home than changing the flooring. Let us help! EF Marburger Fine Flooring now has a remodeling division that can finish your basement, change the footprint of your master bath, or add on a sunroom. We now offer free estimates, layouts, and design consultations with our very own renovation specialist. Let us create a lower level bathroom, knock out a wall to open up your kitchen, or add on a paver patio and fire pit!

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Fall Flooring Fashion

As the summer is winding down and kids are going back to school, now is the perfect time to start those home projects. Flooring can take a beating in the summer months. Muddy paws and feet, wet swim suits, sand, dirt, play dates and get togethers are just a few of the contributing factors that can age any floor. Fall is the perfect window to replace your flooring before the holidays. Here are some of the trends we are seeing in today’s industry:

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Which wood would I buy?

With the growing popularity of hardwood flooring comes the increasing confusion regarding the right type of hardwood for your home. There are now so many choices available that selecting the perfect wood floor has become challenging. There are several different types of species, stains, finishes, thicknesses, widths, and treatments that can make any homeowner want to postpone their flooring project.

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Up For Sale

Spring is a perfect time for putting your house on the market if you are thinking about moving.

The flowers are in bloom and your lawn is coming back to life. Here is how to refresh the interior:

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Backsplash On The Back Burner

We have just what you need to get your backsplash selected and installed.

Backsplashes can be one of the most challenging remodeling projects that homeowners have to finalize. It is often the last ingredient to completing your beautiful kitchen remodel. It needs to complement the cabinets, the countertop, the flooring, the paint, and the appliances. Plus there are thousands of choices out there that can make a relatively simple task turn into a recipe for disaster. Choosing the wrong backsplash can spoil a beautiful kitchen and can turn into a kitchen nightmare.

When selecting a backsplash, bring your kitchen components with you. Cabinet and countertop samples and paint swatches will help tremendously. Also, bring a picture of your kitchen. That will help our designers get a feel for what is involved. Come prepared with some ideas of what you want your backsplash to feel like. Sleek and modern, traditional and cozy, old world rustic? If you have a small kitchen look at glass or metals that will bring a reflective quality to the room. This will make it appear larger. If it is a larger kitchen, you can add more pattern or different shapes. Also, decide if you want your backsplash to be the focal point or just fade into the background. A common mistake is for homeowners to think their countertop is too busy for a unique backsplash. While this can be true, even a busy countertop can be paired with an interesting product if they coordinate. While white subway tile is classy and timeless, perhaps try something a little more exciting. After all, the backsplash is the jewelry of the kitchen. The materials for backsplash, whether it is glass, stone, or ceramic fluctuate in price similar to jewelry. Deciding what you want to spend on your backsplash can help narrow down selections.

Do not try to install it on your own unless you are a professional tile installer. There are a lot of intricate cuts around outlets, windows, cabinets that require skill. In addition, many of the types of tile that are installed on backspashes are very difficult to cut. Certain types of glass require certain tools or the glass will chip or shatter. Let the professional handle that last step.

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Puppy Playground

Puppies are a wonderful way to get through the winter blahs. Happy, energetic, and adorable…puppies can bring sunshine to any dreary day.

However, they can also wreak havoc on your flooring.

Here are some methods to aid in keeping your floors safe and your sanity intact.
Shaw flooring recommends the following procedures to remove pet urine on carpet.

Shaw Recommendations

Following these guidelines will definitely help preserve the life of the carpet. If you think you are going to get a puppy- it will help even more to install Shaw’s Life Happens Waterproof carpet in your puppy’s play area. Most puppies hang out in the family room with their best friends to play and run around.

With Life Happens carpet you do not need to worry about puppy accidents. This carpet innovation is a revolutionary protection that covers the entire product from face fiber to backing. This means that liquids are prevented from soaking in to the pad or subfloor. The carpet also combats odors within 30 minutes or less! Check out the website.

In addition, keep your puppy’s nails trimmed. This is a great way to get him comfortable with nail trimming and will protect your flooring. Keep food and water bowls somewhere that won’t damage the floor. Puppies tend to play in their water bowl so if it is on hardwood you will want to move it to another location. Utilize door mats and rugs so when your puppy comes in from the rain and snow, he doesn’t slide all over your floor leaving scratches.

Lastly, deter the puppy from chewing at carpet or furniture. Give him a chew toy or spray a no chew deterrent recommended by your local pet store.
Have fun with your puppy and remember that he will not be a puppy forever.

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Wrapping Up The Holidays

After the family leaves and the tree is taken down…your house is left looking a little worn out.

Spruce up with these helpful tips…

  • Call a professional carpet cleaner and rejuvenate your soiled carpet. Opt for a deodorizer to freshen it up after family and pets have been cooped up in the cold weather.
  • Clean with vinegar! Vinegar and water will clean countertops, stainless steel, appliances, grout, and shower doors.
  • Buy Bona hardwood cleaner. When used with a dry mop, this product will erase the salt, snow, and paw prints.
  • Purge the presents. Don’t hang on to that sweater that is unwanted and nonreturnable. Donate! This will allow more living space and will encourage you to keep your house clean.
  • Go shopping! If you have a little holiday money left, use it to enhance your home. Need a fresh coat of paint or a new room of carpet? Nothing adds more value to your home than improving the looks of it.
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